"Wish I was a baller" SS10 preview!

The “Wish I was a baller” theme is a tight range influenced by both Japanese and US street culture...

...and plays on our skateboarding and obvious automotive heritage.

Check out the old school Vision Street Wear style "hip pack" (or fanny pack to you Yanks)!

The classic Gumball “Motor Print" is an instant favourite...

Along with the Gumball "Superhero" logo...

...and the "Bug" print in reference to all those squashed flies on the front of our cars!

The range is rich with classic US baseball and College inspired bold graphics...

Plus raw Japanese selvedge denim...

And classic cut and sew pieces.

Plus a full range of accessories...

And a "Tour Series"...

...based on the classic New York Taxi!  

We’ll also be releasing several collaboration pieces throughout the coming months; starting with a Gumball 3000 X Puma shoe and a “micro” Gumball 3000 X Rogue Status collection that will drop in Q2 of next year.

We’ve spent the past year designing our asses off, giving most of the stuff away to our mates and only selling in a small selection of tastemaker stores – alongside similar labels such as Crooks & Castles, Supreme, Huf, Alife, Neighborhood, Stussy, UNDFTD, etc...

...and have already released limited edition collabs with Puma, Fibre Ops, Black Scale, 5&A Dime, Estate LA and Rogue Status.

We’re also hosting photo, art, drift racing and skate events; supporting our friends and people within the environment and cultures that we love.

We hope you like the stuff – its been designed and developed with grease, glamour and guts here in West London!

For a full view of the look book click here!