Gumball 3000’s audience is very unique, appealing to kids in the playground trading Gumball Top Trump Supercars playing cards, to the rich and famous that own and drive the supercars in the annual rally. Through the global language of automobiles and entertainment Gumball has become an aspirational brand to people of all ages, from all walks of life, regardless of status or wealth. Having created a lifestyle that combines sport, music, fashion and cars, and with a list of celebrity participants as diverse as Johnny Knoxville to Snoop Dogg, Daryl Hannah to Damon Hill, and Rob Dyrdek to Jodie Kidd, Gumball maintains its underground appeal, whilst also reaching a mass consumer audience, whilst also appealing to the luxury market and the lifestyles of the already ‘rich and famous’. This unique ability provides a platform to reach a mass consumer or high end audience as well as being able to work with the influencers and pioneers of the world.

“Gumball combines individual styles and personalities, and appeals to kids on the street to the billionaires of the world” Xzibit, Rap star & host of MTV’s Pimp My Ride